Jessica

Korthuis

(court-house) Thank the Dutch!

Business Advisor , Award-Winning Marketer & Educator, Writer, Feminist, Athlete

Co-Founder, Her Brand & Co. (acquired, 2024)

About Jessica

Jessica Korthuis is the former Co-founder & CEO of Her Brand & Co, which was acquired at the end of 2024.

‘HBC’ is a modern marketing ed-tech platform whose purpose is to democratize access to marketing education for women-owned brands.

Jess is a powerhouse brand strategist and visionary builder, and prior to launching HBC, she was responsible for leading global marketing strategy & programming to build entrepreneurial ecosystems in communities across the globe.

Jess is an alumni of The Wharton School’s Executive Education Program on Accelerating Entrepreneurship, and she is a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a prominent speaker on marketing and entrepreneurship, and has been featured by Entrepreneur Women, The Lean Startup Co., IFundWomen, The Female Founder Collective, The Women’s Business Enterprise National Council (WBENC), Luminary, and many others. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation, and she is most happy spending time with her husband and daughters. 

Just a few brands that love Jess:

Personal Manifesto

“When women have the power to create wealth for themselves and their families, communities thrive and the world just simply works better.”

Impact & Mentorship

  • The Lucy Lab is an 8-week virtual accelerator program powered by Her Brand & Co. that helps early-stage female founders catapult their brands from early-stage to market readiness.

  • The Founder Institute is the world's largest pre-seed startup accelerator, having helped launch over 4,300 companies across 200+ cities and six continents.

  • Get Sh!t Done is the collaborative where women entrepreneurs gain traction to grow businesses that scale generational impact.

  • The Female Founder Collective, founded by Rebecca Minkoff, is a network of businesses led by women, supporting women. The FFC’s mission is to enable and empower female-owned and led businesses to positively impact our communities, both socially and economically.

  • Georgia State’s award-winning Main Street Entrepreneurs Seed Fund (MSESF) business accelerator program is designed to support underrepresented student, recent alumni and Georgia State community entrepreneurs with seed funding and mentorship to start and grow new ventures.

Awards & Accolades

  • Womenpreneur Education Business Innovator of the Year (23’, 24’)

  • Biz Journal’s 40 Under 40

  • Women Who Mean Business

  • Women to Watch in 2019 & Beyond

Specializations

  • Brand Strategy & Unlocking Growth Channels

  • Omni-Channel Marketing Strategies

  • Marketing Operations & Growth Strategy

  • Customer Engagement & User-Experience Strategies

  • Customer Retention & Increasing CLTV

  • Sales, B2B Marketing Strategies, Brand Affinity

  • Brokering Partnerships & Growing Revenue

  • Mentorship & Program Development